perma collective

Principle 12

Written by Liam Bergin
11.04.25
Principle 12_1
Change is part of life
 
As the slow, restful, quiet winter season closes, spring arrives with the changing of the clocks. Mornings feel instantly brighter. The air is fresh and the trees begin to unfurl new leaves. Apple blossom is full of life, with the gentle hum of bees enjoying its sweet nectar.
 
The sun rises in shades of pink and orange.
 
We feel rested, re-energised and ready for the challenges ahead. For many, this has been a slow start to the year. Change brings challenges. How we respond to change will define us. 
 
When we started Perma, we chose to build a business who’s focus balanced people, planet and profit.
 
We let go of old behaviours that no longer served us, and we have replaced them with a new standard – one that takes a holistic view of change, deeply rooted in nature.
 
Perma Collective takes its name from Permaculture – twelve guiding principles that, when used together, help us creatively redesign both our environment and our behaviours. 
 
As the seasons change, so must we.
 
Principle 12 tells us to creatively use and respond to change. It reminds us that change isn’t just about now, but about the future.
 
We can – and should – design for change understanding that things will evolve over time: the seasons, attitudes, our climate.
 
We evolve with change. We lean into the new.