about us
Collectively pushing the idea of a sustainable future.
We are producers with purpose supporting photographers, agents, creative agencies and brands to create outstanding creative work with a responsible footprint: impactful on the eye, not the planet.
Every single aspect of our production process is an opportunity to challenge and change the way we work. We measure our climate footprint data in real time, responding live to the data we collect, staying agile, and working responsively to make every decision as climate-positive as possible without sacrificing on results.
Perma’s greatest strength is its collective. Detail, passion, tenacity and love.
Camilla Sorensen
Company Director / Founder
For over a decade Camilla has been a trustworthy voice in the field of shoot production. Her upbeat attitude and natural enthusiasm to help, matched with her passion for people and love for the detail, have helped her to develop strong bonds within the photographic industry.
Liam Bergin
Managing Director / Founder
Known for his positive, organised and personable approach, Liam Bergin is skilled in bringing people together and providing them with the tools and support necessary to deliver any production. His love and motivation for the industry comes from the energy created when challenging briefs are overcome, problems solved and creative concepts are brought to life.
Client experience
Cycle Surgery / Danbury Motor Homes / Google / Gousto / Help For Heroes / Runners Need / Sage Pharmaceutical / Stella McCartney / Finery London / Jigsaw / John Lewis / Boden / Oppo / Apple
